Pallini Bitter, the result of a craft passed down through generations, draws inspiration from the expertise of the Pallini family’s master liqueur makers, with over 140 years of tradition. This extraordinary interpretation of the famous Bitter in the Dutch style, created specifically for mixology, was launched in 2019 to celebrate the centenary of the king of aperitif cocktails, the legendary ‘Negroni.’

Pallini Bitter is the heart and soul of many classic mixology creations. On the label, the signature of Virgilio Pallini, the creator of the original formula, serves as a seal of authenticity, guaranteeing consumers and protecting against any potential imitation.

A harmonious symphony of bitter herbs, aromatic plants, and citrus fruits, including wormwood, gentian, and bitter orange peel, is delicately infused into a blend of alcohol and water. This mixture is then left to macerate and decant, allowing the product to reach perfect clarity.

The final result is a Bitter with a captivating aroma and intense ruby color, ready to elevate any drink or be enjoyed on its own, in a toast to both tradition and innovation.